Creativity is often described as an elusive, even magical, phenomenon. In reality, it’s a skill – and there are many ways to prime your brain to be more creative.
Surprisingly, one of them is procrastination. We generally think of procrastination as a bad habit, a mental hurdle we need to overcome. But research shows that delaying and postponing tasks can actually stimulate creative thinking — provided the conditions are just right.
Let’s look at the techniques that can turn procrastination into one of your most creative habits.
An honest look at procrastination
Procrastination stems from our urge to flee the discomfort of an unwanted task. In the brain, this plays out as a war between our logical prefrontal cortex — responsible for decision-making — and our hasty, pleasure-seeking limbic system. When the limbic system wins, we rebel against the undesirable task and choose the temporary dopamine hit of procrastination instead.
Some of us are better equipped than others to fend off the urge to procrastinate. The volume of the amygdala — part of the brain’s limbic system and responsible for processing our motivations, fears, senses, and emotions — influences our likelihood to procrastinate, and its size comes down to genetics.
However, it is possible to escape an inherited tendency to procrastinate: studies show that cognitive behavioral therapy and mindfulness meditation can change the size of the amygdala over time. But what if you didn’t need to eliminate procrastination, and you could harness its creative benefits instead?
Procrastination and creativity: different sides of the same equation
To create anything meaningful, we need to allow our minds to wander freely. As multi-award-winning director Aaron Sorkin once quipped: “You call it procrastinating, I call it thinking.”
We may achieve our biggest creative breakthroughs when we throw off the mental constraints of a preordained task and follow our inner curiosity, but we can’t leave procrastination unchecked. If we do, the tasks we’re avoiding will still be waiting for us, accompanied by the guilt and the pressure of lost time. For chronic procrastinators, it’s even worse: they have higher levels of stress and illness, and produce lower-quality work.
Moderation is crucial. Researchers primed three groups of volunteers for different levels of procrastination and found that those who procrastinated moderately — delaying an assigned task for an average of 25% of their allotted time to complete it — generated higher-quality creative ideas. However, volunteers with high or low levels of procrastination (respectively, procrastinating for averages of 40% and 4% of their time) didn’t reap the same benefits.
How do we hit this sweet spot? Through active procrastination, which means installing guardrails and optimizing the conditions for creativity.
How to stimulate creativity through active procrastination
Time-boxing, setting intentions, and choosing a procrastination activity can help you reap the full creative benefits of procrastination. Here’s how…
1. REFRAME HOW YOU THINK ABOUT PROCRASTINATION
Shame is a common emotion when people procrastinate, but self-blame can sap your ability to be creative. Instead, build the habit of being compassionate to yourself when you procrastinate. The process of resetting how you think about procrastination takes time and effort, as you’re attempting to form new neural pathways — but by continually refocusing your thoughts on compassion, blame will cease to be the default emotion.
When you feel the itch to abandon a task, observe the warring forces in your brain. You’re starting to procrastinate, and that’s OK because you’re about to maximize the benefits through active procrastination.
2. ELIMINATE PASSIVE PROCRASTINATION BY REMOVING DISTRACTIONS
Distractions are common triggers for procrastination, as they give us an excuse to leap between multiple tasks without fully engaging in any of them. This is passive procrastination, and it’s the antithesis of procrastinating creatively.
Rather than letting your mind play, you’re being controlled by inbound stimuli like emails and Slack notifications. The urge to respond to these cues can be hard to resist — and the rush of dopamine when we give in can trap us in a neverending reactivity loop.

To fend off passive procrastination, you need to make a conscious decision about what you’re consuming. Escape the reactivity loop by changing your response: instead of instantly consuming content presented to you by others, cut the loop by saving the content for later. For example, if it’s email that usually sends you into reactivity mode, a tool like SaneBox can help you remove distractions: you can snooze emails for later or consign them to the SaneBlackHole (a folder that you can train over time to collect your unwanted email).
3. STRUCTURE YOUR PROCRASTINATION
If you have multiple projects, you can delay one by working on the other. Philosopher John Perry calls this structured procrastination, and it allows you to give in to the delicious feeling of avoiding your intended task while you make progress on something else. You might even find unexpected touchpoints: switching between different projects, aka “slow-motion multitasking,” is how some of the world’s greatest innovators sharpened their multidisciplinary ideas.
4. CULTIVATE A PROCRASTINATION ACTIVITY
Building a habit when your mind starts to wander — like journaling, online puzzles, or an art project — can be an incredible way to get you “unstuck” from your current project by engaging different parts of your brain. Scientists speculate that switching to a second task forces you to clear your brain of information, allowing you to approach the first task from a fresh perspective when you return to it.
Whatever your chosen procrastination activity, time-boxing can ensure you keep within the limits of moderate procrastination. Give yourself 15 minutes, or even an hour, to explore wherever your restless brain is trying to take you.
Time limits are especially important if your procrastination activity is browsing online, otherwise, you can slip back into the reactivity loop — see the next step for ways to interrupt the cycle.
5. CAPTURE IDEAS FOR LATER
If procrastination leads you to engrossing Reddit threads or you risk descending into a YouTube spiral, you need to be able to stop when your time is up. It’s easier to cut yourself off if you use a capture tool to add content to a read-later app (we recommend Reader by Readwise), so you can consume it at a different time.
Later on, if you find the content useful but don’t quite know what to do with it (yet), you can use the PARA Method to add it into your knowledge management system, aka your Second brain (here’s how to choose a suitable app). This way, you can let your ideas simmer and mentally set aside your procrastination material for when you’re ready to return to it. In the meantime, you can go back to your original task with a newly playful and creative brain.
With these techniques, procrastination can transform from a time-wasting hindrance into a game-changing creative tool. Understand the neuroscience behind this common habit, reframe your mindset, and implement procrastination strategies — you’ll see your creativity flourish in unexpected ways.
This article is a guest post from our friends at SaneBox.
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